Ketch Unveils 'Dynamic Consent' Tools for Kids' Privacy Laws, CIPA and VPPA Litigation
Ketch announced an age-gating and video-consent product for addressing kids’ privacy law compliance and wiretapping litigation. The compliance vendor said its release of “dynamic consent” tools responds to a growing number of age-appropriate design code and other age-verification laws in the states, as well as increasing litigation against businesses from plaintiffs’ attorneys under laws like the California Invasion of Privacy Act and the federal Video Privacy Protection Act.
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“Cookie banners are dying,” said Ketch co-founder Max Anderson. “Not just because they’re clunky or ignored, but worse: they can’t meet modern data privacy needs. From video-specific consent to age-based experiences, compliance now demands contextual tooling that adapts to content, user, and risk.”