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Private, Public Enforcement of App Store Law Coming: Former Texas Privacy Head

Mobile app stores and developers could soon face private lawsuits under a Texas age-verification law coming into effect on Jan. 1, Womble Bond privacy attorney Tyler Bridegan blogged Tuesday.

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Expect public and private enforcement of the Texas App Store Accountability Act (TASAA), said Bridegan in his first post since leaving as privacy director of the Texas attorney general’s office (see 2510060016). Texas Gov. Greg Abbott (R) signed the law, which requires app stores to verify users’ ages, in May this year (see 2505270048).

“Unlike the other privacy and technology laws recently enacted in Texas, the TASAA does not explicitly restrict enforcement to the Texas Attorney General,” Bridegan said. “Rather, a violation of the TASAA is actionable pursuant to the Texas Deceptive Trade Practices Act, which generally permits both private litigants and the Texas Attorney General to bring an action. Indeed, private litigants may obtain economic damages, injunctive relief, and attorney’s fees, while the Texas Attorney General may recover up to $10,000 per violation.”

Similar app store age-verification laws take effect in Utah and Louisiana later in 2026 (see 2507100046).