Nvidia Site Still Uses Cookies After Users Opt Out, Says Class Action
Nvidia continued using cookies to track user browsing activities despite consumers opting out, said a class-action complaint Friday at the U.S. District Court for Northern California. The tech company's behavior is an “egregious privacy violation and total breach of consumer trust,” said the complaint (case 5:25-cv-09160).
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Nvidia's site lets users “manage cookies” and choose to "browse without being tracked, followed, and targeted by third party data brokers and advertisers,” the complaint said. Yet several third parties can place and transmit cookies after a user has selected “decline all.”
As such, the options are “outright lies,” the complaint said, “designed to lull users into a false sense of security.” That violates the California Invasion of Privacy Act (CIPA), California wiretap laws, the state constitution’s right to privacy and the Fourth Amendment right to privacy, it said.