California DOJ Announces $530K Settlement With Sling TV
SAN DIEGO -- Sling TV is in violation of the California Consumer Privacy Act (CCPA) because the streaming platform's methods for consumers to opt out of sharing personal information are "confusing" and hard to effectuate, said Stacey Schesser, supervising deputy attorney general at the California DOJ.
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She announced at IAPP's privacy conference Thursday that the state filed a $530,000 settlement against the platform that day in Los Angeles Superior Court. It was the fifth settlement filed under the CCPA, Schesser noted, and stemmed from the investigative sweep of streaming services announced in January 2024.
The complaint alleges that consumers have to go to another web form and click through multiple confirmation steps in order to opt out of sharing their data. Additionally, there's no option to create kids' profiles on Sling TV, which the settlement said makes it hard to limit targeted advertising for minors, as well as to obtain authorization or consent, as the CCPA requires for those younger than 16.
While Schesser didn't announce the details of the settlement, a press release from the attorney general's office outlined the proposed judgment. In addition to the monetary penalty, Sling TV must provide an opt-out mechanism on living room devices so downloading a mobile app isn't required; ensure that consumers seeking to effectuate their opt-out rights aren't rerouted to cookie preferences; and allow kid profiles, among other things,
In an email to Privacy Daily, a Sling TV spokesperson said the company "respect[s] the privacy rights of our customers, and thus, we intend to comply with this order while continuing to offer customers the programming they want with the flexibility they deserve."