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Federal Court Drops Tracking Pixels Case Against Tesla

A California court Wednesday dropped a case against Tesla that sought to prove the carmaker unlawfully used tracking technologies on its website. In a brief, text-only ruling, the U.S. District Court for Central California sided with Tesla, which had argued that case 5:25-cv-01982 be dismissed because of the plaintiff's unpersuasive arguments (see 2512050017).

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In his complaint, plaintiff Peter Dawidzik claimed Tesla collected detailed user information like IP addresses, pages visited, mouse movements and even geolocation based on IP from tracking technology on its website, which the company and third parties, such as Twitter and Google, use for marketing (see 2510170036).