Privacy Daily is a service of Warren Communications News.

Mich. AG Urges Consumers to Protect Data After Credit Company Breach

Following a data breach at a Michigan-based credit reporting company that impacted almost six million individuals across the country, the state's attorney general reminded consumers of the importance of protecting personal information.

Sign up for a free preview to unlock the rest of this article

Privacy Daily provides accurate coverage of newsworthy developments in data protection legislation, regulation, litigation, and enforcement for privacy professionals responsible for ensuring effective organizational data privacy compliance.

AG Dana Nessel (D) said Wednesday anyone affected by the 700Credit breach take steps "as soon as possible" to protect their data, adding “a credit freeze or monitoring services” can help prevent fraud. The attorney general also reissued a consumer alert on data breaches.

Nessel recommended consumers watch for phishing scams, strengthen or update passwords and use multifactor authentication, among other things, to protect themselves during a data breach.

700Credit said the breach was discovered Oct. 25. Personal data collected from car dealers between May and October 2025 was impacted, the AG release said. The data exposed included Social Security numbers, addresses, names and birthdates. 700Credit is set to mail notice letters to those affected the week of Dec. 15, the AG office said.

A page on the company’s website said the “investigation is ongoing,” though so far there has been “no indication of any identity theft, fraud, or other misuse of information in relation to this event.”

The company also reported “no operational impact,” and that breach activity was limited to the 700Dealer.com application layer.

700Credit is working with cybersecurity experts and the National Automobile Dealers Association to resolve the issue. The FTC and the Federal Bureau of Investigation have been notified, and state attorneys general offices will be notified.

The Wisconsin AG, however, reported the breach on Nov. 21. It said that 5.6 million people had been affected, with 140,000 being state residents.