With targeted political advertising in Europe now governed by new rules that complement the GDPR, French watchdog CNIL published practical guides Tuesday to make sure that data processing done in the course of political communications is privacy-compliant.
Ad Tech and Marketing Privacy
Digital advertising faces significant regulatory pressure over how it collects, shares and monetizes visitor data. Laws like the GDPR, CCPA, CPRA, and ePrivacy Directive have upended behavioral targeting, cross-site tracking, and real-time bidding. Regulators are demanding more transparency, user consent, and accountability across the online advertising ecosystem. This page covers global enforcement, litigation and policy trends affecting advertisers, platforms and data brokers.
Emphasizing fundamentals and ensuring staff working with AI understand its risks are keys to protecting privacy, said panelists at a privacy risk event Tuesday. Later, another panel emphasized issues surrounding compliance with global rules that regulate AI. DataGrail, a compliance vendor, sponsored the event.
Florida’s privacy lawsuit last week against Roku surprised some data-protection experts, since the state’s Digital Bill of Rights frequently carries an asterisk in lists of the 20 state comprehensive privacy laws -- if it’s included at all. In the aftermath, however, some privacy experts told Privacy Daily that they’re still not ready to add Florida to the list.
Companies developing or deploying AI systems in products aimed at children should consider safeguards such as privacy by design practices and limiting data collection, according to guidelines issued Monday by the Children’s Advertising Review Unit (CARU) of BBB National Programs.
Consent-or-pay advertising models can comply with data protection law if companies can show that people are freely agreeing to have their information used for personalized ads, the U.K. ICO said in guidance issued Monday.
A growing number of wiretapping cases are being brought against schools that register for free analytics services without realizing the third parties are then collecting data from visitors to the school website and using it, said Fisher Phillips lawyers in a blog post Friday.
The U.K. Competition & Markets Authority (CMA) on Friday released Google from commitments it made in February 2022 regarding its Privacy Sandbox on the grounds that there are no longer any competition concerns.
An amended complaint filed Thursday in federal court said Tesla uses tracking technologies on its website without the knowledge or consent of users, in violation of the California Invasion of Privacy Act (CIPA).
Recent innovations in AI have greatly expanded the capabilities of age estimation, said panelists during a webinar hosted by BBB National Programs Thursday. They added that while there are risks associated with the tech, new regulations offer more protections for children’s privacy and data.
Consumers are increasingly acting to protect their privacy, Forrester Senior Analyst Stephanie Liu blogged Wednesday.