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Pixel and Wiretap Litigation

Pixel and wiretap litigation is on the rise as consumers and regulators challenge tools like session replay, ad pixels and tracking scripts under state eavesdropping and privacy laws. Plaintiffs argue these technologies capture user interactions without consent, potentially violating wiretap statutes like the California Invasion of Privacy Act (CIPA) and the federal Electronic Communications Privacy Act (ECPA). Legal outcomes of these cases vary widely, as many of the laws under which they are challenged were not written during the internet era. In the current climate of compliance uncertainty for publishers, marketers and platforms, this page tracks major class actions, court rulings and enforcement trends shaping this fast-evolving issue.
 

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