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Kids Privacy and Online Safety

Children’s privacy is driving some of the most aggressive legislative activity in the U.S. and abroad. New laws require platforms to implement age verification, enhance parental controls, and design safer online experiences for minors through an age-appropriate design code. Regulators are especially focused on algorithmic targeting and engagement tactics used on children and teens. This page covers legislation, enforcement and litigation shaping how companies must protect minors online. See a map of pending state bills here.

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Facing Legal Actions, Roblox Teams With State AG Group on Youth Safety
October 29, 2025 |State Enforcement

Amid increasing scrutiny from state enforcers, Roblox is partnering with attorneys general on a youth online safety initiative. In a news release Wednesday, the Attorney General Alliance (AGA) said the “initiative aims to reduce online harms through the development of practical, collaborative, and measurable design-based safeguards while also sharing best practices and tools that public and private partners can use to collaborate more effectively and better protect children online.”